About Softforge Labs
A compact, high-trust R&D studio built around AI, engineering, research, and product judgment — based in Sophia Antipolis, France.
Softforge Labs is not a generic software shop. Its roster is shaped around applied AI products where research, architecture, behavior, UX, and execution move together.
Our research centers on how agentic AI functions as a trustworthy, accountable actor across an organization's full ecosystem of relationships — internal teams, clients, suppliers, alliance partners, customers, and the other AI systems those relationships increasingly involve.
That same research direction anchors our flagship platform, Unisia: an expert-guided AI companion for contextual team coordination, collective memory, and structured observation.
What we value
Human-centered intelligence
We design AI to extend human judgment and agency, not to replace the person behind the decision.
Research discipline
Every engagement is treated as a research question, with a method, evidence, and a result that can be reused.
Engineering ownership
The people who design a system are the people who ship it and stand behind it.
Cross-disciplinary respect
AI, engineering, behavioral science, and product design carry equal weight in every decision.
Autonomy with alignment
Small teams work independently against a shared research direction and a clear accountability owner.
Ethical AI orientation
Trust, consent, auditability, and jurisdictional responsibility are designed in, not retrofitted.
Speed with evidence
We move quickly only where we can measure the outcome and learn from it.
Product clarity
If a system cannot be explained in plain language to the person who will use it, it is not done.
Research depth. Engineering execution. Human insight.
Softforge Labs brings together researchers, AI architects, software engineers, behavioral experts, and product designers to build intelligent systems that move beyond experimentation into real-world use. Our core team — based in France and extended through a distributed EMEA engineering network — is complemented by a senior advisory group spanning behavioral science, technology, business strategy, and product development.
Core Team
Our core team brings together AI research, software architecture, behavioral analytics, product engineering, and human-centered design — based in France and extended through a distributed EMEA engineering network — to turn emerging technologies and research concepts into reliable, usable systems.
Thierry Hubert
Founder & Chief AI Architect
Leads product vision, AI strategy, systems architecture, and the translation of emerging technologies into commercially viable platforms. Brings extensive experience in collaborative systems, enterprise technology, R&D leadership, and AI-driven product innovation.
Fabien Astic
VP, Research & Development
Leads R&D programs and the coordination of research, engineering, and technical validation. Focused on structuring multidisciplinary innovation programs and translating research objectives into executable technology initiatives.
Mehdi Bennis
Product & AI Engineering Lead
Leads the translation of product strategy into engineering execution. Combines full-stack engineering, product judgment, business acumen, and AI-assisted software engineering to coordinate development priorities and accelerate the path from concept to production.
Mojdeh Soltan
Lead Backend & Data Architect
Leads backend, data, and core platform architecture. Responsible for architectural integrity, scalable data systems, APIs, platform reliability, and the technical foundations required for production-grade AI applications.
Carine Gibowski
Research Engineer — Applied AI & Behavioral Analytics
Works at the intersection of applied AI, mathematical modeling, behavioral science, analytics, and psychology. Her work brings a human and analytical dimension to AI systems involving behavior, adaptation, decision support, and longitudinal insight.
Mustapha Genouiz
GenAI & Agentic Systems Architect
Designs generative AI and agentic architectures, including orchestration patterns, intelligent workflows, and emerging approaches to autonomous and human-supervised AI systems.
Anddy Labrut
Front-End Engineer — Human-Centered AI Systems
Develops modern interfaces for complex AI applications, translating product and UX concepts into responsive, intuitive experiences that make advanced capabilities accessible to end users.
Amine Chtioui
AI & Machine Learning Engineer
Develops applied AI and machine-learning capabilities spanning retrieval-augmented generation, data processing, backend AI services, experimentation, and the integration of intelligent functionality into production applications.
Nabil Sebtaoui
Full-Stack & AI Integration Engineer
Works across application engineering and AI integration, connecting backend services, modern web applications, data workflows, and AI capabilities into deployable product experiences.
Anton Chornobylskyi
Senior Product & UX Designer
Leads experience design for complex digital and AI products, combining UX/UI design, information architecture, prototyping, and design systems to transform sophisticated technology into coherent user experiences.
Advisory & Strategic Expert Team
Our core team is complemented by senior experts who contribute domain knowledge, behavioral science, product perspective, corporate leadership, and strategic guidance to our research and innovation initiatives.
Dr. Merrill Winston
Behavioral Science & Applied Behavior Expert
Provides deep expertise in behavioral science, practical behavioral intervention, expert knowledge translation, and the responsible application of AI to human-support environments. His expertise is fundamental to the Unisia R&D project.
Sol Roter
Strategic & Corporate Advisor
Contributes senior business leadership, governance, corporate development, and strategic perspective to the commercialization and scaling of Softforge initiatives.
Cory Royer
Product & Domain Strategy Advisor · Behavioral Therapist
Brings entrepreneurial, product, and domain expertise to the development of expert-driven AI systems and their translation into practical market applications. He is also a practicing behavioral therapist.
Nathalie Henrich
Strategic Advisor · Behavioral Practitioner
Contributes strategic perspective to the development and evolution of the broader Softforge innovation ecosystem. She is also a behavioral practitioner.
Frederic Deriot
Strategic Technology & Growth Advisor
Supports strategic development at the intersection of technology, business growth, partnerships, and international market development.
One Team, Multiple Disciplines
Softforge Labs intentionally combines disciplines that are often separated across different organizations.
Applied AI & Machine Learning
Generative AI, RAG, predictive modeling, AI integration, experimentation, and intelligent applications.
Agentic Systems
AI orchestration, intelligent workflows, human-in-the-loop architectures, and emerging autonomous systems.
Behavioral Intelligence
Behavioral science, psychology, analytics, mathematical modeling, and human-centered interaction.
Platform & Data Architecture
Backend systems, data architecture, APIs, scalability, reliability, and production infrastructure.
Product Engineering
Full-stack engineering, product management, rapid prototyping, and AI-augmented software development.
Human Experience
UX/UI, interaction design, information architecture, and interfaces for sophisticated AI systems.
From research to learning
Softforge Labs, 950 Route des Colles, Les Templiers — Sophia Antipolis, 06410 Biot, France.